Analysts, marketers, and social media managers all share a common challenge: Keeping pace with fast-moving online conversations and trends, then acting on those insights before they go stale. Whether you’re designing research projects that’ll form the basis of a huge product decision, building a stronger understanding your competitor set, or trying to maximize the impact of your campaigns, you’ll be fighting an uphill battle without the right tools. Luckily, Brandwatch’s latest AI updates help teams get from data to insight to action faster, so you can move at pace with confidence. Here are…
Hardly a week goes by without a new foundation model, AI agent, or research assistant promising to transform the way businesses work. Models from Google, OpenAI, Deepseek, Mistral, et al. have made a certain type of artificial intelligence more accessible than ever, and for many tasks they are genuinely impressive. They can summarize documents, answer questions, write reports, generate ideas, and, all in all, help people work faster. Given this context, it's a fair question for customers and prospects to ask: If LLMs I have free access to are so good, why can’t they be used for enterprise…
The 2026 World Cup has concluded, drawing more than 68.5 million mentions across social media, blogs, forums, online news, and TV and radio. We previously reported on cultural moments that went viral – like ranch dressing and the Viking chant – and how non-sponsor brands earned visibility without official partnerships through clever marketing. Now we’re turning our analytical attention to footwear – the pitch's most-scrutinized accessory. The big picture: The race for footwear visibility Football boots were a major topic of discussion during the World Cup, with brands like Nike, Adidas, Puma,…
This year's tournament goes all-in on the fan experience – redesigned stadiums, brand activations and popups, limited-edition collectibles, and promos from every hospitality brand imaginable. Using Consumer Research, we tracked close to 32.6 million tournament-related mentions between June 10 and June 28 to understand how fans are experiencing the event. Here's what we found about the foods and cultural moments that captured a global audience. The taste of “America”: diners, free refills, and Texas BBQ Food and beverages are central to visitor experience, especially for those traveling from…
If your social listening strategy is still focused exclusively on Western platforms, you are missing out. The Asia-Pacific region (APAC) is home to some of the world’s largest digital communities, with platforms that shape consumer behavior, online culture, and purchasing trends at enormous scale. From beauty and fashion to gaming and e-commerce, many online trends and consumer behaviors gain traction in APAC platforms before appearing more broadly in Western digital spaces. Yet many brands still overlook this data. And with only 25% of marketers saying they truly understand their audiences,…
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