Your engineering writing, on a page you own
Writing and launches share one feed and one ranking, so a good post keeps working long after launch day. Publishing is free. Reach is what costs money.
- 01
Create your organization
Name, slug, domain. Takes a minute and costs nothing.
- 02
Verify the domain
One DNS TXT record proves you control the company domain. No sales call, no manual review queue.
- 03
Connect your blog or write here
Keep your blog and connect its RSS/Atom feed in Settings, or publish engineering writing directly on your hub.
Already have a blog?
- Create your company hub and verify the domain with its DNS TXT record.
- Open Settings → Connect your blog. Paste your blog URL or its public RSS/Atom URL on the verified domain or a subdomain.
- Check the preview, then select Connect this feed. Domain verification alone does not start imports.
- Keep publishing on your own site. Check Settings for connection health, imported article counts and a link to your blog page.
Feed checks are scheduled every 30 minutes; the first import can take longer. Each run checks up to 25 recent entries. Include a title, original URL, publication date and useful summary of at least 120 characters. Announcement-style posts and short excerpts are filtered.
Your full article stays on your website. We list its title, short excerpt and original link in discovery and on your blog page. Connecting is free; homepage position, search indexing and inclusion in AI answers are not guaranteed.
No feed yet? Enable RSS/Atom in your blog platform or ask your developer. If discovery fails, paste the feed URL directly. A feed hosted on a different domain needs a feed on your verified domain before it can be connected here.
Open your account →What gets published
A post needs at least two of these. Not a style guide — a floor. Most engineering writing that is worth reading clears it without trying.
- ✓Real system or real case
- ✓Measurement or data (number + unit)
- ✓Architecture diagram or figure
- ✓Code, config or repository link
- ✓Failure and the lesson from it
- ✓Alternatives to the decision taken
- ✓Cost, performance or security comparison
A draft that misses the floor is not rejected — it goes to review, with the specific signals listed and how to fix each one. An owner has the last word, not a regex.
560 blogs tracked · 244 companies · 1 verified hub